Saturday, June 9, 2007

ROAD ID Ad in Runner's World

As some of you have noted, I was featured in an advertisement for Road ID in the July issue of Runner's World (pg. 104). I am quite honored to be the first "actual" person they have used in an ad that accompanied a quote from that person. In addition, I am glad to have worked with the owners of ROAD ID in an attempt to make sure that every person out there running (or walking) where the appropriate form of identification in case of an accident.

That is also to the key word: "accident". In speaking with the owners, I told them that their usual ads were effective (wherein someone spoke how an accident had occurred to them and without ROAD ID they would have been in major trouble) but the problem is that most of us believe accidents happen to the "other" guy. But on the day when something happens to you that you do not expect, you become that other guy to everyone else.

So we worked together to show how, even if nothing bad happens to you, you can have the peace of mind to know that, if it did, your loved ones will know where you are by wearing ROAD ID. And that added peace of mind lets you run free.

If you don't have ROAD ID, you should. And if you click HERE proceeds from your purchase go to help L'Arche Mobile. It's a win-win situation.

And if you keep that issue of RW, I promise to sign it for you. :)

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