Last year I worked hand-in-hoof (ha!) with the National Cattlemen’s Beef Association on a 20-race project to help not only dispel myths and rumors about eating lean beef but to spread the good word about how healthful eating lean beef can be for all endurance athletes.
It has been an ongoing battle to try and show many that the things they thought they knew were wrong and how so many athletes, word-class on down, make lean beef an integral part of their diet.
To receive this recognition for my hard work was extremely flattering and humbling. I know that many have worked for countless hours to get the message out to not only consumers but athletes about how the low-calorie high-protein lean beef diet, packed with zinc, iron and oodles of other vitamins is one those who put their body through the wringer need. To be included amongst those who have given so much of their time and energy to the cattle business is a massive honor.
I look forward to continuing to spread the word about the power of protein! If you are interested yourself, just contact your state's Beef Council and ask them to join their Team Beef. If it is in its infancy, help get it started so you too can be part of the solution for those who are looking for the right diet to fuel their body for the finish.