It is hard to believe I do not have a marathon planned until May. Then again, when you are training for different events and actually wish to "train", your schedule changes. That said, I am looking forward to being part of a new marathon, a well-known marathon and one I have run before. In addition, at all of these races, I will be working to help further educate people about the benefits of eating lean beef with
the Beef council in each one of those states. Having been working in conjunction with the State Beef Council for about two years now, I know that education in regards to how healthy lean beef is for people, especially endurance athlete, is still necessary. In addition, myths and rumors about beef production still hold tight even in the face of completely contrary evidence.
Last month I went to the largest feedlot in Idaho in Grand View. Spanning some 750 acres and protected by a natural rimrock, the feedlot also benefits from minimal rainfall and moderate temperatures year round. I went there to have further first-hand and up-to-date knowledge of these feedlots. Even though from previous experience I already knew how cattle were handled (humanely) and had seen it on smaller scale feedlots, I was a little nervous at what I might see. The problem with misinformation is that even when you know it is incorrect, it seeps into your mind. So when I saw this massive expanse of land, with thousands of cattle simply enjoying the day, I was a little surprised (even though I should not have been). On an unnaturally warm day in early January, the cattle were sunbathing, eating and simply milling around in this mass space of land. There was no overcrowding, there was plenty of area for the cattle to move and far as anyone could tell these were some very happy cattle. Again, I should not have been surprised how humanely the animals were treated. However, the fact I was reminded me how much education still is necessary to those who have not had first-hand experience and rely on word of mouth or stories that are told from a biased viewpoint.
So throughout this year I will be continuing to be the first official SpokesRunner for the Beef Checkoff which will entail me working with various states at a variety of events and races to spread the knowledge. Spreading correct information is what the mission is about: not telling people what to eat but to simply educate them to how healthy eating lean beef is and how unbelievably beneficial it is to the body.
|Bob on the left, me, and will Wise of the OR Beef Council|
This past Labor Day, I was in Oregon to run a half marathon. I happened to meet up with Bob Anderson, the creator of Runner's World magazine. Bob and I had a lengthy discussion about how beef helps improve performance and make one a better runner. He told me about how he had made a switch, a few years back, to a diet that consisted of either no beef or very little amounts. His race times dipped and he assumed that was just the process of aging. When he happened to add lean beef to his diet, his race times improved. Ever since then as he continued to eat beef, his times continued to drop. His health improved and he felt like the runner he had once been. Now, he is a huge proponent of beef. On this particularly challenging course where we met, Bob ended up running a 1:35:52. Bob is 63 years old!
In one of his most recent races, the Kaiser Half Marathon, he ran a 1:30:52.
It is so heartwarming to see how beef is helping someone who once thought it might not be good for him. It is an honor to spend time with Bob and I love getting his emails about his unbelievable times. Check out his UjENA Fit Club here and read more about all he is doing.